Browns' Summer 2025 campaign brings a refreshing visual twist, shot against an icy blue background to evoke a sense of coolness amidst the seasonal heat. The creative direction leaned into dynamic posing and subtle blurry effects that mimic the distortion of a heatwave—delivering a striking contrast between motion and chill.
The campaign is elevated by a visually compelling video component, rich with texture and movement, adding layers of depth and energy. From fast-paced cuts to tactile details, the video enhances the campaign’s atmosphere, making it immersive and memorable.
Together, the stills and motion work create a bold, sensory-driven experience that captures the spirit of summer while offering a cool, modern escape.
Art Director: Albert Nguyen
Creative Producer: Morgan Kendall
Photographer: Elliott Jeffrey
Videographer: Tim Catchlove
Stylist: Indianna Bourrassa-Petit
Assistant Stylist: Raphaelle Simard
HMU: Axel Kamali
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