Momentum, the top fashion retail hailing from Saskatoon approached me to create their FW20 collection which coincided with their 20th anniversary. 
By researching and using known or little known facts about Saskatoon, we were able to give a nod to Canada's Prairies. The main tagline of "Welcome To Sunny Saskatoon" alludes to the fact that Saskatoon is Canada's sunniest cities. 
Asif Moola, the founder of Momentum, and I created and printed this collection on Made In Canada cotton products. 
Client: Asif Moola of Momentum Saskatoon
Art Direction and Design: Albert Nguyen
Photography: Alan Yuen
Models: The Momentum Staff
↑Back to Top