The Montreal Canadiens are more than a hockey team, they are a cornerstone of sports culture in Canada and a symbol of pride for Montreal. With over a century of history, the franchise has shaped generations of fans and athletes, representing tradition, resilience, and the unifying power of the game both locally and globally. I call them the Yankees of hockey.
In August 2025, the Montreal Canadiens invited me to design a Year of the Horse logo to celebrate Lunar New Year. The design was officially unveiled at the Bell Centre on January 29, 2026, marking a meaningful moment that bridges cultural storytelling with one of hockey’s most historic franchises.
Photos directly above are a courtesy of the Montreal Canadiens and Groupe CH
Client: Montreal Canadiens (Groupe CH)
Creative Services: Patrice Charbonneau
Art Director: Antonin Brault-Guillaume
Design Integrated Design: Perine Le Dour
Creative Services: Patrice Charbonneau
Art Director: Antonin Brault-Guillaume
Design Integrated Design: Perine Le Dour
Design Direction: Albert Nguyen